Natural-looking color. Moisture rich formula. Blend away gray, condition in softness. Ammonia free. This Kit Contains: shampoo-in permanent haircolor; conditioning developer; conditioning shampoo, plastic gloves, easy to follow directions. Dark & Natural 5 Minute conditioning permanent haircolor is specially designed for men of color. This moisture rich formula locks in color and leaves hair soft, manageable and healthy-looking. Rich, deep color provides natural-looking gray blending coverage that lasts up to 6 weeks while conditioning in softness. Natural-Looking Haircolor: Fast acting color blends away gray; Mess-free; Easy to use; Drip-free, liquid cream-gel. Moisture Rich Formula: Blend away gray. Condition in softness; Honey and aloe vera help to fortify and moisturize hair; Pleasant fragrance; Ammonia-free formula; Superior conditioning shampoo. Made in USA.