Close-Up® Cinnamon Anticavity Fluoride Toothpaste. With ultra cinnamon flavor blast! Freshening gel. Cleans, whitens & freshens with mouthwash. Fluoride protects teeth against cavities. MicroFoamers gently clean & whiten. Real mouthwash freshens breath. Confidence to get Close-Up! Close-Up® has a great-tasting sweet cinnamon flavor for confidence to spontaneously get close. Close-up... the taste that heats things up! Use: Aids in the prevention of dental decay. Questions or comments Call 1-800-786-5135 Monday-Friday 9am-5pm ET. www.closeup.com. ©2003, 2004 Church & Dwight Co., Inc.