Gold Medal™ All Purpose Flour. Premium quality since 1880. Expertly milled in the USA. Over 125 years of baking success. Enriched. Bleached. Presifted. Per 1/4 cup serving as packaged: 100 Calories. 0g Sat fat, 0% DV. 0mg Sodium, 0% DV. <1 Sugars. Net Wt 10 lb (4.53 kg). The Gold Medal story: When our founding mill master C.C. Washburn braved the first Miller's International Exhibition in Cincinnati, Ohio, he took home more than the Gold Medal grand prize - he won a shiny new name. So over 125 years ago, we earned the right to be called Gold Medal™. And, we've gone on to become America's #1 selling flour brand1. Every day we work to live up to our legacy. The standards of the mill that made Mill city live on. We blend the heartland's pure hard and soft wheat to make great, consistent flour that bakers count on. Your kitchen rules: When to use it: All purpose means just that - our most versatile flour for any recipe that simply calls for "flour". Strong enough to take high-rising yeast breads to new heights. And mellow enough to make your family's favorite pie crust recipe to flaky perfection (even without sifting). Gold Medal™ All Purpose is made of the stuff you can trust. A blend of pure white hard and soft wheat so every bite looks and tastes its absolute best. Cups per pound: There are 3 1/3 cups of flour per pound and about 34 cups per 10 pound bag. To bake is to wait. 1Based on Nielsen Sales Data ending May 31, 2013. Tested and approved in the Betty Crocker kitchens. More great recipes at www.goldmedalflour.com. Each Betty Crocker product promises delicious homemade taste every time. Call 1-800-345-2443 Mon-Fri 7:30 am- 5:30 pm CT. Visit www.bettycrocker.com. ©2014 General Mills.