Real, tender beef. They love it. We got it. Our new recipe features a heaping helping of meaty deliciousness, with tender North American beef as the number one ingredient. No artificial colors, flavors or preservatives. No complicated ingredients. No excuses. Just a smoky slice of tasty tenderness that you'll love giving almost as much as your dog loves devouring. North American Beef is the #1 Ingredient Free from Artificial Colors, Flavors or Preservatives