With imitation blueberries. Natural & artificial flavors. Just add water. Great ideas often come out of tough times, and times didn't get much tougher than 1932 in the midst of the Great Depression. That year, a few women who traded recipes conjured up an easy-to-prepare pie crust mix and named it Krusteaz (crust + ease). They went door to door, cafe to cafe, selling their creation. A few years later that same entrepreneurial spirit led us to create the first-ever just add-water pancake mix. A lot has changed since 1932, but some things haven't. We're still a family business, and we still believe that nothing brings people together better than delicious food. Contents may settle. Product sold by weight not volume. Youve made a berry good decisions. krusteaz.com. Facebook. Instagram. Twitter. Pinterest. (hashtag)krusteaz. Stay in Touch! M-F 7AM-4PM (PT) 1 (800) 457-7744. Visit krusteaz.com for tips & ridiculously delicious recipes. Carton made from 100% recycled paperboard. Minimum 35% post-consumer content.